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The light at the service of promotion

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The majestic remains of an ancient Benedictine abbey after an important conservative restoration came back to life with a new communicative function. The Sant'Eusatchio Abbey, the archaeological complex in Nervesa della Battaglia, in the province of Treviso (in the north of Italy), became a magical setting for highly effective promotional events.

Momon, the Treviso company which specializes in the production of prams and accessories, was supported by Ideeuropee who realized the artistic part in launching the new collection for 2019. If Ideeuropee's slogan was to "give shape to emotions" Goboservice has contributed to the event by giving ... "light to shapes" through professional hosting of the company “DJs for Party”.

A gobo engraved in Goboservice’s  workshops projected a Momon logo with a Claypaky VIP 300 projector on the remains of the monastery. The image details were accurately reproduced on the arch, almost as if they had been painted. Only light projections create that subtle bridge between past and present, the bridge that respects time itself and a client’s wish without damaging fragile walls of the religious artifact. Furthermore, the standardization of our gobos constitutes an additional element of guarantee of the projected message. The glass or metal stencils are suitable for any type of projector or moving head. And so, while beautiful models presented the strollers and the fascinating violinist Anna Nash performed, the brand Momon stood out clearly on the remains of the abbey, first in the beautiful colours of the sunset and then in the darkness of the night effectively impressed in memory of the guests of the party.

 

PHOTO: Francesco Esci

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Touareg Presentation

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The presentation of the new Volkswagen Touareg took place in collaboration with the dealership Rubeca Motori in the enchanting Tuscan atmosphere of Montepulciano,  In the premises of Icario Winery, in the presence of a selected audience and enthusiasts, the Grandi Proiezioni lit up the exhibition of the German flagship, making the unforgettable logo shine bright on the background. An architectural projection was made with help of Goboservice products – glass gobo and gobo projectors, to impress a signature of light on the stone. The high technological content of the car, now in its third generation, could not be celebrated with any less dignity. The gobo used with the Golux 600 projector has summarized the idea of ​​solidity enclosed in the logo.

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"SOGNO O SON DESTE": THE GOBO PROJECTIONS FOR A RENEWED COLOUR CULTURE

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On Friday, July 13, the past and the future met in an embrace of light on the rampart of the Rocca di Vignola, a Modena fortification of 1200s. The original decorations and colours of the towers and bastions of the military artifact, owned by the Contrari family for a long time, are brought back to life: not for the lordship to be as mighty as it once was, this time it’s for the colour culture. The Fondazione di Vignola along with the visual design studio Apparati Effimeri presented the "SOGNO O SON DESTE", a cultural project implemented in collaboration with the Cassa di Risparmio di Modena, Carife (Cassa di Risparmio di Ferrara) and BPER Bank funds. The task seems quite ambitious: to create a very original proposal that would promote the most important artistic treasures of Emilia-Romagna.

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Fifa World Cup Gobo

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Today the group stage of the World Cup has come to an end. Could we ever miss the most important media event of the year? We, the company,  who even have a special section "Symbols & Sport" on our online store?

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A summertime gobo

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The field of gobos and architectural projections is strongly influenced not only by the change of seasons but also by fashion. What are this summer’s trends? While custom gobo requests converge through the GoboService Stores from all over the world to the desks of our graphic designers, wedding gobo enquiries increase significantly, the corporate and promotional events sector remains stable, slowing down requests for company security gobos.

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WORLD BLOOD DONOR DAY

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How many of us know that blood is not a liquid but a tissue?

And how much is still unknown about the precious element that runs in our veins? And that, for example, giving it is good - very good - not only to those who receive it, but also to the donor himself, whose body is stimulated to again supplement the part removed from circulation.

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GOBOSERVICE at the ADC Group Event Festival

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Imagine an old factory where at the beginning of '900 pioneered the "Caproni", the first glorious Italian airplanes that managed to fly in the air mostly as a result of unconsciousness of pilots and engineers rather than the laws of physics and dynamics. Now imagine that factory in Milan, which 100 years later becomes "The Workshops of Flight" and put us in the limelight of the Italian communications agency ...

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2 June

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For Sunland Optics, the true meaning of the Festa della Repubblica can be found in the second paragraph of Article 4 of the Constitution: "Every citizen is obliged to perform, according to their capabilities and their choice, an activity or a task that contributes to the material or spiritual progress of society."

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World biodiversity day

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Goboservice endorses the initiatives undertaken to raise public awareness of the loss of biodiversity. On International Day, established on May 22, 1993 by the UN to commemorate the coming into force of the Convention on Biological Diversity (CBD), Goboservice are proposing architectural projections made using"full colour" gobos in order to maximize the wealth and beauty that results from the meeting of bothhuman and environmental diversity.

It is the great lesson given by mother nature, which man continues to ignore. Biodiversity is dying out at an alarming rate in every region of the world. According to the executive secretary of the CBD, Cristiana Paşca Palmer, "this loss of nature exacerbates other global problems such as climate change, water, food and public health and can potentially lead to disastrous results for the future of mankind on this planet."

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From Maiman's ruby laser to Goboservice’s ephemeral projections

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 The International Day of Light and Technology is celebrated today to   commemorate May 16, 1960, the day when Theodor Harold Maiman lit a   ruby ​​laser for the first time. This date has been chosen by UNESCO as a   symbol of an artistic and creative context which continues to deliver   unexpected innovations and applications on a daily basis.

 The event is especially dear to Goboservice who, through the use of   electromagnetic radiation and its numerous applications, are constantly in   search of new entertainment and commercial lighting solutions for use as   versatile and performing narrative tools, which can be projected onto vastly different backgrounds, travelling at…. well, the speed of light!

 Almost sixty years after the first red ray was generated at Hughes Research Laboratories in Malibù (California), the Light Amplification by Stimulated Emission of Radiation is today the main optical equipment used by Goboservice to produce their glass and metal gobos and CMY filters, which are then installed in gobo-projectors and moving heads all over the world.

The continuous research carried out in our laboratories has allowed the company both to develop the laser-etching techniques and to choose the raw materials with which to perform the micro-incisions. And the results are unquestionable, evident in the multiple architectural projections set up in the most unimaginable contexts, producing images of great emotional impact: from the austere steel carcass of the Eiffel Tower to the impalpable clouds above Santiago de Chile, Goboservice’s "ephemeral projections" leave a strong impression which lasts in the collective imagination and, in the full spirit of UNESCO, represents a real tribute to Light and its creative potential.

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Goboservice's Custom Gobos at the Comix Movie Restaurant Pub in Inverigo

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On Saturday, April 28, we were virtually there, in Inverigo (Mb) amongst the superheroes of Comix Movie at the inauguration of the first Restaurant Pub in Italy dedicated to the Marvel stars. Goboservice’s architectural gobo projections of the famous Batman bat, the shield of Captain America and the legendary S of Superman were welcoming guests at the entrance, thanks to the Golive 400 outdoor projector with 115 mm optics and gearbox installed by Onelectric. Warm greetings of the personalized gobo images prepared customers for the special effects inside  the restaurant - statues, memorabilia, gadgets and decorations of great interest for all the fans of the Fantasy.

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