The presentation of the new Volkswagen Touareg took place in collaboration with the dealership Rubeca Motori in the enchanting Tuscan atmosphere of Montepulciano, In the premises of Icario Winery, in the presence of a selected audience and enthusiasts, the Grandi Proiezioni lit up the exhibition of the German flagship, making the unforgettable logo shine bright on the background. An architectural projection was made with help of Goboservice products – glass gobo and gobo projectors, to impress a signature of light on the stone. The high technological content of the car, now in its third generation, could not be celebrated with any less dignity. The gobo used with the Golux 600 projector has summarized the idea of solidity enclosed in the logo.
What feelings did the writing cause? Reliability and innovation for a high-end product that is expected to offer very high performance. The presentation of the Touareg started with the demonstration of the car, moved to its technical characteristics and pleasant moments. But the writing continued to speak from the stone and convey a winning idea. The summer event professionally managed by Grandi Proiezioni is a further example of what the use of Goboservice products and services can mean in the promotional field.
Behind a gobo there is much more than it seems. A close-knit and enthusiastic team of young professionals who make client’s needs their number one priority. This approach, rapid production and shipping times, low production costs, simple management, extremely high efficiency of low-consumption projectors, and the effectiveness of transmitted messages help achieve these flawless results. Strengths of a new communication tool which is ever increasingly finding a role in the advertising world, conveying emotions... before products.